CIM announces new revised syllabus

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The Chartered Institute of Marketing – CIM – has announced a new revised syllabus, which will support marketers across a wide range of roles, from Marketing Assistants to Marketing Managers.

This follows an extensive review of the qualifications on offer, to bolster professional development for modern marketers in Sri Lanka, ensuring that they can compete internationally.

The revised syllabus will cover several key topics including:
• Marketing and Digital Strategy
• Digital Optimisation
• The Digital Customer Experience
• Innovation in Marketing
• Managing Brands
• The Latest Strategic Marketing Tools and Thinking
and
• Leadership and Brand Management Strategies

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